It is unfair! How dare social media companies and search engines profit from taking Canadian news content!
Fear no more: Bill C-18 is enacted and from now on, these evildoers will be mandated to pay for any news content they republish.
Oops, but there’s a fly in the proverbial ointment. It appears nobody asked the simplest of questions: What if they don’t?
Not “what if they don’t pay” but rather, “what if they don’t republish?”
This is capitalism after all. These companies are free to choose what purchases they make, what services they buy. Or, as the case might be, what services they opt not to buy.
“Unfair!” came the outcry. “A disaster for Canadian news providers!” Or even, “Irresponsible!” during some natural disaster or other emergency.
Wait. I thought what social media companies were doing was, ahem, bad for you? So you wanted them to either cease and desist or pay up?
Now you are telling me that all along, you were benefiting from social media and the traffic they directed to your content sites, and you don’t want to lose this?
Oh, but you also wanted some extra dough. Well, guess what. As the old proverb goes, he who chases two rabbits catches none.
To be clear, I don’t like Facebook/Meta. I am only marginally more fond of Google. But stupid is stupid, and Bill C-18 is the perfect legislative example of shooting oneself in the foot.
I find it mildly annoying that Facebook rejects posts that contain direct news media links but it doesn’t bother me much. And if Canadian news organizations want a better deal, perhaps they can ask the government to get rid of this stupid legislation first instead of doubling down, compounding stupidity with more stupidity.