May 222011

Here’s an interesting argument explaining why the decision to dilute CBC Radio 2 could be strategically devastating for the CBC: the supporters they lost were not only vocal in their opposition to the changes, but also the most fierce defenders of continuing government support and funding for the CBC. No offense to rapper “Buck 65” but I seriously doubt that his listeners would write to their MPs when the CBC’s funding is threatened… certainly not with the same ferocity as listeners of Jurgen Gothe’s unforgettable Disc Drive did while that program was still on the air.

When public institutions hire executives from the private sector, they must keep this in mind. The much coveted younger demographic may not be what public institutions need to go after… as they are not necessarily the ones most likely to vote.


 Posted by at 6:33 pm