I am reading a very interesting paper by Mishra and Singh. In it, they claim that simply accounting for the gravitational quadrupole moment in a matter-filled universe would naturally produce the same gravitational equations of motion that we have been investigating with John Moffat these past few years. If true, this work would imply that that our Scalar-Tensor-Vector Gravity (STVG) is in fact an effective theory (which is not necessarily surprising). Its vector and scalar degrees of freedom may arise as a result of an averaging process. The fact that they not only recover the STVG acceleration law but the correct numerical value of at least one of the STVG constants, too, suggests that this may be more than a mere coincidence. Needless to say, I am intrigued.